Marketing Leadership & Mentorship.
Strategic Support for In-House Marketing Teams.
Strategic Marketing
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Strategic Marketing Planning – I’ll work alongside you and your business leaders to develop a cohesive, long-term marketing strategy that aligns with your growth goals and maximises the full marketing mix.
On-Site Support & Hands-On Training – Based in the North West, I can be on-site weekly or monthly, offering one-on-one mentorship, marketing planning sessions, and brainstorming workshops with your team.
Bridging Marketing Gaps – Many junior marketing executives have strong digital skills but lack experience in more traditional trade shows, PR, direct mail, or print marketing—or the other way around. I help them expand their skill set to ensure your business makes the most of every marketing opportunity.
Campaign Optimisation & Execution Support – From SEO and PPC strategy to email marketing, branding, and content planning, I help your marketing executive set up, prioritise and execute campaigns effectively.
Confidence Building & Skills Development – I’ll mentor your in-house marketing executive, ensuring they gain the skills, confidence, and knowledge needed to succeed, making them a more valuable asset to your business.
Improving Marketing ROI & Business Impact – By helping your team work smarter, I ensure your marketing budget is spent effectively, generating leads, increasing brand awareness, and supporting long-term business growth.
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✔ SMEs with a junior or mid-level marketing hire who need strategic direction and structured support.
✔ Businesses looking to maximise their internal marketing team’s potential while keeping senior marketing costs lean.
✔ Companies that want to develop a long-term marketing plan but lack in-house strategic expertise.
✔ Marketing teams that need a mentor to help them grow, build confidence, and expand their skill set. -
✔ 18+ Years of Experience – I bring nearly two decades of B2B marketing leadership, bridging the gap between strategy and execution.
✔ Practical, No-Nonsense Approach – I focus on actionable, results-driven marketing that aligns with your business goals.
✔ Flexible & Cost-Effective Support – Get senior marketing expertise without hiring a full-time head of marketing.
✔ Customised to Your Business – Whether you need weekly, monthly, or ad-hoc guidance, I tailor my support to fit your needs.
Hiring a junior marketing executive or coordinator is a great step for any business looking to strengthen its marketing efforts—but without senior marketing leadership, it can be difficult to develop a truly effective, strategic marketing plan. That’s where I come in.
My Marketing Leadership & Mentorship service provides ongoing strategic consultancy to support in-house marketing staff, helping them develop skills, improve confidence, and drive better results for your business. Whether they’re digitally savvy but lack offline marketing experience (or vice versa), need guidance on strategy, or simply require structured support, I can help them—and your business—thrive.
Let’s Build a Marketing Strategy That Works.
If you have a junior marketing executive who could benefit from senior guidance, or if you need strategic marketing expertise to support your business growth, let’s chat.
lauramorgan@visionandverve.co.uk
07740341659